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Not everyone knows that lotteries are also gambling. Many webmasters ignore this gambling activity, and this niche remains uncompetitive, especially if you target one specific geo. The reason for this is potentially low revenue, but you can easily direct traffic to other types of games because players are already interested in winning money. In this short guide, we will explain what sets lottery affiliate programs apart from others and why you should still pay attention to them.
Why Promote Lotteries Affiliate Programs
If you are unsure whether to start affiliate activities in the field of online lotteries, here are some facts to help you make a decision.
- Much less competition compared to online casinos and sports betting.
- Ability to direct traffic to other casino games, especially scratch cards and bingo.
- Huge target audience. In the UK and US alone, 70% and 56% of the adult population buy lottery tickets.
- You can easily find keywords that can be ranked at the top of Google without having backlinks.
Average Deals offered by lotteries partner programs
Agreements for cooperation with lottery affiliate programs are somewhat different from casinos and sports betting. If your choice is Revenue Share, the standard rate range is 5 – 20%. But, of course, if your negotiation skills are good enough, you can agree on somewhere between 25-30%. If we talk about the CPA, you can expect a reward of $10 – $50. And of course, the hybrid is also available, just divide the CPA and RS by 2 and combine. Although the deals do not look as attractive as those with online casino programs, the number of potential players will cover this difference.
How to choose a good lottery affiliate program?
When choosing a lottery partner program, pay attention to the following attributes.
- Year of foundation. The longer the program lasts, the better the chances it will continue to exist successfully.
- The reputation of brands related to the affiliate program. It is crucial to direct players to proven brands. After all, if the company behaves inappropriately with players, there is a good chance that the same attitude will be towards partners.
- The reputation of the affiliate program itself. Check partners’ feedback on thematic forums and on reviews on our website.
- Check the available payment methods. It is always better to check whether there are problems with the withdrawal of your earnings.
On our site, you can find all this necessary information and even more! We try to gather as much information as possible to make the selection process easier for you. Here you will find everything from the size of admin fees and the formula for calculating NGR to the languages spoken by affiliate managers.
Crypto Lotteries Affiliate Programs
Cryptocurrency lotteries can be placed in a separate category because they are slightly different from the standard ones. Typically, crypto lotteries are offered at regular crypto casinos, and tickets are often handed out for free or for play in other games such as slots. The advantage of such lotteries is that the prizes there are pretty high, and the chances of winning, compared to classic lotteries, are much higher. And this is an excellent point to promote. If you are interested in crypto lotteries, then pay attention to these affiliate programs: