India

India is the second-most populous country in the world, with a rapidly developing economy. And where the economy is growing, the gambling industry is also expanding. And although India has not yet become a priority market for most webmasters, such a trend is beginning to be seen. More and more well-known casino brands are starting to offer their services to players from India, and there are also more new brands focused only on the Indian market. If you decide to try your hand at this geo, then our article will help you choose the best Indian casino affiliate program and familiarize you with the features of this market.

Gambling in India

Gambling laws in India are very confusing and vary from state to state. The main thing to know is that activities such as sports betting and online casinos are formally prohibited. But the state does not make much effort to block gambling sites, so many such sites are operating in the country without problems. Most of them are online casinos and betting sites with licenses from Curacao and Malta.

What should you know before you start working in the Indian market?

Most popular gambling activities

Residents of India are very fond of gambling and strongly prefer sports betting, namely croquet and football (soccer). It is precisely these sports activities that should be emphasized if you are going to launch a betting affiliate site for India. If you want to promote an online casino in this geo, then unlike most other countries, slots are not so popular here. Players from India are more into live casino games, so focus your efforts on them. 

Languages

There are 447 languages spoken in India, 23 of which are state languages. So which language should you choose for your website? Consider yourself lucky because the vast majority of casinos and betting sites are explicitly aimed at English-speaking players. Therefore, the easiest way is to make an affiliate site also in English. If you want to try a more difficult challenge, you can try to launch a site in Hindi. It is the most widespread language in the country, which about 500 million inhabitants speak. 

Desktop or mobile?

Definitely a mobile. Most people in India have access to mobile internet rather than cable. Therefore, it is better to make your website mobile-first for India.

Payment methods

One of the main factors affecting brand casino conversion is the availability of regional payment methods. Here is a list of the most popular payment systems that players use for gambling:

• UPI (Unified Payments Interface). This is a local bank transfer operator. The most popular online payment tool in India.
• PayTM (Pay Through Mobile). Providers convenient payments from a mobile phone.
• AstroPay. Payment processing company.

Keep an eye on crypto

About 100 million Indians hold cryptocurrency. The country ranks first in the number of crypto holders. Therefore, do not forget to add a Bitcoin casino section to your site. Cryptocurrency affiliate programs can be found here.

How to choose a good Indian Affiliate Program?

Summarizing the above, here is a list of things to pay attention to when choosing a casino affiliate program for India.

• Check the availability of local payments at the casino you will promote.
• Check what languages customer support can communicate. Availability of Hindi and any other local languages will be a big plus.
• And of course, don’t forget about your comfort. Make sure you can withdraw your earnings without any problems, and check the partner’s reputation and the conditions competitors offer.

🏆 Top 3 Indian Casino Affiliate Program

Income88

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9Winz Affiliate